Author’s page - Gilbert Waters

gilbert waters
Co-founder at, marketing specialist.

About me

I’m a co-founder of, responsible for strategic planning, financial stability, and brand culture. My mission is to help dealmakers simplify and accelerate business transactions using professional tools.

I have 17 years of experience in marketing, from managerial to directorial positions in cybersecurity and M&A fields. I received a master’s degree in business administration at Boston University and completed the Marketing Management course at Harvard Business School in the early 2000s.

My experience

I applied for my first marketing job in 2003. It was a marketing manager position in a B2B cybersecurity software company. I was in charge of developing digital marketing campaigns and coordinating a small team of writers and editors. In 2013, I was promoted to marketing director, which allowed me to supervise the entire digital marketing department.

In 2015, I applied for a chief marketing officer (CMO) position in an M&A advisory firm. It was also the place where I met Elena Coleman, a head of business analytics and my future spiritual partner at The analytics department’s excellent work influenced my decision to cooperate with Elena more closely.

We managed stable workflows and successfully operated the business. However, we both knew we needed to deliver more value to help customers meet their security goals in complex transactions.

Intensifying discrepancies between executive departments also shaped our decision for a change. At that time, we already cherished the idea of delivering professional security research within the M&A industry, met with an increasing security demand in the market.

In 2021, we decided to continue our endeavors as a separate business entity. It is how we came up with We joined our capitals and established a data room research platform which is now By the middle of 2021, we attracted several investors, formed an analytics team, and started doing the job we continue these days.

My areas of expertise

I have solid marketing experience and the following skills that help me fulfill my mission at

I’m glad I’m here, helping my team succeed in advising dealmakers and safeguarding the M&A industry. With cybersecurity threats emerging these days, I’m confident we should continue our efforts in protecting business transactions.

Recent articles by Gilbert Waters

In the 1990s, during the dotcom mania, initial public offerings (IPOs) were highly sought as investors expecte...
13 Apr, 2023
Whether you are a manager preparing for a merger or a finance professional seeking to enhance your knowledge, ...
07 Apr, 2023
While mergers and acquisitions can lead to significant growth, they can also bring new challenges. In fact, th...
14 Mar, 2023
Virtual data rooms in today’s corporate world are the business-critical engine that drives complex trans...
07 Mar, 2023
These days, almost all M&A deals and other data-heavy transactions rely on cloud storage. However, as the ...
01 Mar, 2023
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