I applied for my first marketing job in 2003. It was a marketing manager position in a B2B cybersecurity software company. I was in charge of developing digital marketing campaigns and coordinating a small team of writers and editors. In 2013, I was promoted to marketing director, which allowed me to supervise the entire digital marketing department.
In 2015, I applied for a chief marketing officer (CMO) position in an M&A advisory firm. It was also the place where I met Elena Coleman, a head of business analytics and my future spiritual partner at Data-rooms.org. The analytics department’s excellent work influenced my decision to cooperate with Elena more closely.
We managed stable workflows and successfully operated the business. However, we both knew we needed to deliver more value to help customers meet their security goals in complex transactions. Intensifying discrepancies between executive departments also shaped our decision for a change. At that time, we already cherished the idea of delivering professional security research within the M&A industry, met with an increasing security demand in the market.
In 2021, we decided to continue our endeavors as a separate business entity. It is how we came up with Data-rooms.org. We joined our capitals and established a data room research platform which is now Data-rooms.org. By the middle of 2021, we attracted several investors, formed an analytics team, and started doing the job we continue these days.
My areas of expertise
I have solid marketing experience and the following skills that help me fulfill my mission at Data-rooms.org:
- Strategic planning.
- Digital marketing.
- Business analytics.
- Brand management.
- Information security.
- M&A deal structuring and due diligence.
I’m glad I’m here, helping my team succeed in advising dealmakers and safeguarding the M&A industry. With cybersecurity threats emerging these days, I’m confident we should continue our efforts in protecting business transactions.